Joy Joya Jewelry Marketing Podcast

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Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.

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Recent Reviews
  • Susan Burde
    Must listen!
    As a jewelry designer, Laryssa’s podcast is both inspiring and very beneficial to my business. I love all of her tips and I’m excited to create content and keep growing in 2025. Thank you so much for helping our community! 🩷
  • three sisters design
    Awesome!
    Really a great show. Stumbled across it and now I’m hooked. Have learned so many items from the show and so appreciative for this podcast. Thank you Laryssa!
  • DanaFreed
    The BEST!
    I’m obsessed with this podcast! It’s a must for any jewelry entrepreneur. Even though I’ve been in the business a few years and *think* I know so much about jewelry marketing, Laryssa always has something new to offer. I particularly love the Gold Mine portion of the podcast, especially because Laryssa’s personal experiences and opinions remind me I’m not alone in my struggles, and always put a smile on my face. Thank you for sharing your insights!
  • Dan1777999877
    Incredible!
    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Joy Joya Jewelry Marketing Podcast enough. 🙌
  • RockCandy3418
    The right words at the right time
    Laryssa's themes and podcast topics have relevant and applicable advice. I have to say most recently, her advice have been words and concepts delivered at the right time for me. Keep up the good work, Laryssa!
  • Kchala
    Excellent
    Joy makes sure to motivate me in ways that challenge me and make me take a step back to analyze. Without this podcast I didn’t have as many deep thoughts as I do now
  • Katie Dubs
    Essential advice
    So helpful to learn about this fascinating industry with lots of insights.
  • Stone Cooper
    10/10!
    I have been listening to Joy Joya for over a year now and I find Laryssa’s ideas and advice to be so informative and creative. I find myself looking forward to new episodes and sometimes practically hear her advice or action steps in the back of my head when I’m working! Her interviews are always super interesting and beginning each episode with weekly news and trend updates keeps me informed effortlessly. I’d absolutely recommend this podcast to anyone with a jewelry business or even other makers in the e-commerce / fashion space. - Kat (Stone Cooper)
  • bignbeetful
    Gold Mine Indeed
    As an avid student of business I would recommend this podcast 1000%. I have never heard the word “intrinsic” in this day and age until I started listening to this podcast, with the word itself taking me back to my Warren Buffett and Ben Graham days, I truly appreciate the fond memories it produced. If your like me and love to listen to topics such as business development, growth, mindset, and entrepreneurship this is the place to be.
  • kaylaawilliams1
    Very informative especially for new jewelry brands
    I first started with her reading book, Jewelry Marketing Joy, then followed that with listening to her podcast. Laryssa gives valuable insight that is both attainable and easy to understand.
  • hhhskuhs
    Love it!
    The Joy Joya Podcast is easily one of the most valuable podcasts to any entrepreneur or professional in the gem and jewelry industry. What are you waiting for? Give her a listen!
  • JFordJewelry
    Jewelry Marketing Demystified
    I’ve just started listening and have immediately absorbed so many actionable points to help me navigate as I venture into opening a new business.
  • Snapchatter457
    Terrific marketing advice for jewelry businesses!
    I appreciate Laryssa’s marketing advice that is specific to the jewelry industry— especially for my emerging jewelry brand. Episode #148 - Get Comfortable with Video Marketing for Jewelry — inspired me to create my first Instagram reel showing my whole self. Her 5 tips and encouragement to just give it a try, helped me get over my fear and I actually enjoyed creating the video! I really like how Laryssa starts her podcast by sharing marketing news and insights.
  • HoneyCitrus
    Informative + Inspiring
    I love this podcast because it has references to current data, trends, + articles. In providing that info, I finish each episode with a new creative idea when it comes to design or marketing.
  • MeowCat99
    A great listen!
    Laryssa knows her stuff! I love all the new and helpful tips I never thought of myself . She really gets me to think outside the box! Do yourself a favor listen ASAP!
  • Rouxie2
    Marketing Gold!
    Laryssa packs every episode with so much great information. Covering every aspect of marketing, this podcast is a must for any independent jewelry designer! You will come away from each episode with fantastic, actionable advice.
  • Sofie Lasala
    Very helpful and detailed!
    As someone that wants to make their own jewelry and sell it, this podcast gave me a great idea on how to sell in the most efficient way possible :)
  • Merylmu
    Worth its weight in gold:)
    I’ve been really enjoying this pod lately, so many great nuggets in here about the industry and gives me lots of ideas that I can try in my business. Thank you!
  • parov78
    Your New Favorite Podcast
    If you haven’t heard Joy Joya, you are missing out! With a world that is so loud with everyone telling you what you should be doing, I find Laryssa’s podcast to be on point, honest, kind, realistic and with a good sense of humor. Also, I don’t know what’s her secret, but she is always ahead of the game with all jewelry related news, and I love love LOVE that. Not to mention her guests, which are always the most inspiring people in the jewelry industry. Start Listening Now! You are going to enjoy it and learn from it a lot!.
  • Trish63092
    A goldmine of information! Pun intended
    I’m usually not a podcast kind of gal, I can never find myself staying focused to finish one but I absolutely love this one! If you’re in the jewelry industry this Podcast is a must. Thanks for creating such golden content!
  • alinoshie
    Love all Laryssa’s advice!
    I absolutely love and appreciate all the advice and information Laryssa’s puts out on this podcast. Very knowledgeable and an industry expert.
  • pghtoday
    Incredible podcast
    So helpful for anyone in the jewelry business or looking to start. Great job!
  • Cgrad22
    A must listen if you want to scale your jewelry business
    Laryssa is the best jewelry marketing expert I know! I first discovered her on YouTube before I even knew she had a Podcast. While I still prefer the visual version, podcasts are great to listen when on the go or on the bench making jewelry. I especially love her guest interviews and it’s probably my favorite segment of the show. I am always learning something new from marketing to jewelry insurance, public relations and more. I highly recommend this podcast if you want to scale your business. She provides so many valuable information & knowledge that I can’t believe it’s free!! I also love how she takes the time to share industry knowledge at the beginning of each video. It’s always fun to hear what is new in the industry and how I can use it to my advantage for my own business. I’ve strengthen my marketing so much that I am forever grateful for her podcast for helping me take my business to the next level. Thank you Laryssa!
  • Sekt Tay
    Best marketing podcast!!
    I love this podcast! I’ve been listening for a long time and and seriously look forward to it every week. Laryssa makes marketing fun and approachable— but what I like the most is she’s herself is really real, authentic. She’s not trying to sell anything, it’s not a bunch of fluff and a sales pitch. It’s real in depth info, no catch. You can tell she just loves what she does and wants to help by giving her expert opinion on all things marketing, jewelry, and biz development too. The eps are jam-packed— I end up using a lot of the tips in my biz personally, but the marketing and business development stuff she talks about would apply to jewelry brands big or small. Amazing resource with hundreds of episode, I tell me all my friends and colleagues to check it out and subscribe because I want Laryssa to keep doing what she’s doing!
  • Vintage Magnality
    Informative, Forward-Thinking & Creative
    This is a must listen to for anyone in the jewelry industry and any entrepreneur even if you’re not in the jewelry industry. Laryssa is regularly publishing new podcasts so there is always something new to listen and learn from. She touches on all aspects of marketing and I have an on going list of things I need to incorporate into my jewelry retail business. Her guests are knowledgeable and I love her thoughtful approach. Thank you for contributing to the jewelry and entrepreneur community! - Melissa Owner of Vintage Magnality
  • Devi & Co.
    Weekly must-listen podcast for jewelers
    This podcast is an absolute must for all jewelers. Laryssa provides so much value with actionable tips and relevant interviews. I love that each episode starts with a recap of three important articles related to jewelry marketing - this alone is so helpful to me as I grow my business. If you’re in the jewelry industry and you aren’t listening to this podcast, now is the time!
  • Zwibs
    Joy Joya: Excellence in Marketing
    I love what Laryssa is doing with her show and I’m excited for the show’s next steps!
  • Kai Megushle
    Ep. 184!
    I’m really excited to have found this podcast as well as all the other resources Laryssa offers to jewelry entrepreneurs. As someone just entering this space, it’s a relief to hear about her journey and receive tips that aid my own. Give it a listen and see what you could learn! Thank you, Larissa!
  • nycjewelrysesigner
    Joyjoya Marketing Episode 181
    This was a nice interview with Oliver Maroney about NFTs and it was helpful in clarifying the potential for jewelry to enter the space of NFTs and meta verse! Thanks Laryssa!
  • Two Da Loo Magoo
    Great Podcast for any Jewelry maker
    I love that these episodes are short, sweet and full of great info!
  • dokidoki328
    I’m happy and learning
    l’m happy that I learned about Laryssa’s podcast. I like it because what she’s sharing are based on studies and she’s able to be always updated on trends which is constantly changing. I think she’s smart because her episodes are short but it contains significant informations and she’s always straight to the point. I like how she talks calmly because it makes me comfortable listening her episodes.
  • AliMcW6
    Which She Could Start with Content
    I literally cannot sit through the amount of self promotion at the beginning to get to actually content 🙄
  • CJF_789
    Excellent podcast!
    The Joy Joya Jewelry Marketing Podcast is very useful. The host, Laryssa, shares helpful tips in easy to understand, short episodes. Each podcast is thoughtfully written and expertly executed. Laryssa shares her knowledge on marketing for the jewelry industry, but I think it’s useful for all kinds of professional fields. There are also some longer episodes where she interviews experts on subjects related to jewelry and marketing in general. I highly recommend this podcast for anyone who has their own business and wants a refresh on their marketing tactics or for anyone who is looking to start their own business and knows nothing about marketing. Marketing is essential for a successful business! PS, I totally binged on this podcast when I first discovered it!
  • GolferM
    Perfect for all jewelry lovers
    Inspiring and interesting episodes for all jewelry lovers. Laryssa is a great host to bring out behind-the-scenes stories and current thinking of different jewelry brands and designers. The first several minutes , she share industry news and latest market research data that we should all know about.
  • ArtemJewelry
    Engaging, Interesting and Helpful
    Laryssa shares the latest information about the jewelry industry and her take on it. She provides insights in a thoughtful, considered way. Her interviews are inspiring, full of interesting information about her guests and their businesses. She tells businesses of all sizes how they can enhance effectiveness.
  • AS13
    Great Content!
    I’ve thoroughly enjoyed Laryssa’s podcast. As someone who works in the jewelry industry, I’ve found her to be well informed, smart and full of actionable advice for independent jewelry designers in all phases of their careers. The guests on her show are great as well. They have wonderful candid conversations about the state of the industry and she’s curated a guest list that includes some of the most influential movers and shakers in our business. Well done!
  • lflw2
    Not good
    The hosts breathing was more noticeable then what she was saying, hard to listen to. Echo when the guest was talking. Couldn’t finish
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