JUST Branding

37
Design #30

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

ABOUT JACOB CASS

Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

ABOUT MATT DAVIES

Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.

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Recent Reviews
  • _doremi101
    💎💎💎
    “A place where brand builders can truly thrive” is spot on!! Every business, every person has a brand whether they think so or not, and we have the power to craft perception, and level ourselves up in the process. Jacob and Matt have amazing energy and are always sharing a wealth of knowledge, inspiring, authentic, informative, Checks all the boxes! @empowerwithem
  • Brand ON!
    My Go-To Brand Mates!
    These two guys are full of so much thoughtful wisdom. Just glad I didn’t have to compete with them for the last 5 decades. Would have made it terribly hard on me!! I listen to every episode.
  • Tarryn_W
    Must listen!
    I’ve absolutely binged this podcast! Brilliantly captured from such varying perspectives and ideas. Matt and Jacob exude a natural curiosity that invites engaging conversation. Easy to listen to, hard to forget. Highly recommended!
  • Andieo1997
    A Must-Listen
    This show is an invaluable treasure trove for the modern entrepreneurial spirit. Every episode blends wisdom from experienced business owners with actionable steps for those on the unconventional path. It's more than just inspiration—it's a call to action for those who want to follow their dreams and change the world!
  • Ullisreview
    Great podcast on all things brand and brand strategy
    The JUST branding podcast is one of the best podcasts about and around brands and brand strategies. It provides so many fresh perspectives on this important subject and the fact that Jacob and Matt are already subject matter experts in the field leads them to ask smart and insightful questions. A must-listen-to for everyone associated with brand building.
  • Howie Chan - HealthyBrand
    Valuable for anyone interested in branding!
    Jacob and Matt is laid back, conversational, but always knows how to extract gems from their guests. From the biggest names in branding to subject experts around the globe, this is the must listen to podcast if you want to keep abreast in this field. Love it!
  • So.Hail
    Raw and Hands-On interviews
    I highly recommend this podcast to people who are actually working in design industry, this is not just a show, it is shared experiences of professionals. At first the topics may look scattered, but then you realize they are actually different aspects and parts of the design industry that one should deal with, specially if you are a freelancer. I wish Matt was talking a little less and gave more time to Jacob and the guests though, perhaps that’s just me ;) Useful, enjoyable and pack-full.
  • foobgoof
    Lights the runway
    I’ve been in design for the past 6 years and I’ve recently transitioned into doing brand strategy. This podcast has been a complete guide to me in giving me new ideas on how I can actually solve the problems my clients face. I’m happier with the impact of my work, and my clients are happy with the results I’ve provided, all thanks to this podcast!
  • Max_Bern
    Such a great lineup!
    I have been binging this podcast lately! I love hearing about Brand Strategy from so many different points a view. A must for anyone in brand strategy!
  • thetrue_mcewen
    A fantastic resource and fun listening
    Jacob and Matt are 2 seasoned professionals in the field of Brand Development who make it a point to bring value to each and every episode. This podcast has opened the doors to a wealth of new info and skills to learn. It’s genuine conversations with a long list of top of the line thought leaders in the world of Branding. Excellent questions from 2 experts that are in the subject matter every day. From nuances of the profession to the basics of how to get started; they cover it all. The brotherly banter is a plus keeping the listening experience fun and relatable. Pick any episode and thank them later. Thanks for all the great listening guys, looking forward to more great episodes!
  • Ramanelli
    Superb and practical
    I’ve been looking for a podcast that helps guide the murky waters of brand research, strategy and creative in a practical (none airy fairy) way - this nails it. Great guests and learnings that agencies and businesses can use. Well done guys!
  • AlyssaJohnson
    A great resource for designers of any level!
    This podcast is packed with educational and impactful information. I’ve returned to some episodes multiple times to continuously pull and implement new tips and tricks into my business.
  • mcollins180
    Great Source for Branding and Design Information
    I was looking around for a solid source for information on branding and design, and stumbled upon this podcast. I decided to give the first episode a listen, and just wow. Jacob and Matt are clearly qualified to be teaching on this subject matter, and this show is an invaluable tool to anyone who wants to build their own brand or help others. If you are interested in any aspect of branding or design please give this show a listen!
  • TrentNT
    Brand Strategists Rejoice!
    Jacob and Matt talk to some of the most influential people in our space. The interviews and great and authentic, it’s awesome to hear people really put down those artificial walls and really dive deep into brand. This is one of my all time favorite podcasts.
  • jr_create
    This is business Gold!
    I’m also a recovering Graphic Designer turned brand strategist. I’ve only gotten two episodes in but had to come write a review! Just in two episode have I been armed with insights and practical wisdom to implement in my own journey into helping small business rock out of the gate! In S01.B1 w/ douglas davis. He makes the statement.. WHY ARE WE IN THE ROOM!! (mic drop) Keep it up guys! This is birthing a new breed of designer that can make a difference in this world!
  • Padraig O'Seaghda
    Great for beginners or seasoned vets
    Jacob and Matt do a terrific job of de-mystifying branding, and making its key concepts and principles accessible to all. Whether a branding newbie or a seasoned vet, you’ll have a better grasp of branding after listening to Matt, Jacob and their guests.
  • abi2766
    Very educational!
    I am in the graphic design and branding business so I have been listening to many podcast on branding to increase my knowledge, and I have explored a few but except “Just branding“ they all have one big problem, they have a content consistency issue, one week it may be about branding but the next it is about another thing which is not related to branding for me that is not inviting and waste of my time. Why I love Just Branding is exactly why they focus on just a branding and anything branding related. The guests they bring have tons of experience on the subject they are talking about and they ask questions that are very helpful and important. And the fact that they are two bringing two different perspectives on the table is even more helpful. I highly recommend to anyone who is on the design industry to hear this amazing podcast. Thanks Jacob and Matt. Keep up the good work!
  • Okieporean
    Branding is a Sensory Experience
    Love episode #9 where Gabriel Ignacio Agüero talks about his process of creating an audio brand, especially in the context of the “Just Branding” podcast. I always to podcast before going to bed and yours never fail to inspire. I am a designer turned strategist and have been crafting this brand direction since COVID-19. Will continue to look forward to uncovering many golden nuggets from you guys and your guests. - Vincent Lee
  • Footnote Creative
    A must-listen for anyone curious about Brand Strategy
    Love the detail and depth that Jacob and Matt go into. It’s been really helpful at the start of my transition from designer to strategist!
  • Just Creative
    JUST Awesome
    The only podcast dedicated to helping designers & entrepreneurs grow brands. And it does JUST that.
  • alrweaver
    Great insights for aspiring or current brand strategists!
    Really enjoying the podcast! I find myself frequently taking notes while listening so I can apply the advice Jacob & Matt give. I love hearing Jacob's perspective on bridging the gap between design and strategy, and Matt's insights from his strategy workshops with business leaders. Can't wait for more episodes!
  • Anthony Ciampa
    Inspring, fresh and honest approach to design.
    I’ve been a fan of Jacob’s work for sometime now, and the content he provides on his website and on his social media platforms. When he announced he was working on a podcast, I was excited as a designer, hoping to get some fresh perspectives and inspiration from such an established professional. Keep up the great work Jacob.
  • adrilongoria
    Great content
    Hope to hear more soon, thanks for sharing!
  • Ann Ella C
    Branding, Strategy, Design & more!
    My new favourite podcast! These two know their stuff and share their knowledge in an approachable and easy-to-digest format. 5 stars!
  • Fussmidget
    Great discussions of brand strategy and design
    Matt and Jacob share honest and insightful points of view, stories, and advice for branding. Early episodes are especially relevant for designers looking to better understand brand strategy or people just getting into branding. Looking forward to seeing where they take the show from here!
  • musthav
    Personal stories are great!
    Their personal stories from their experiences are super helpful. You can tell they know what they’re talking about.
  • AlvaPhoenix
    Let’s talk about what matters!
    Love the fact that they actually talk about what Marketing is and is not. So much fluff out there nowadays it’s refreshing to see and hear people talk about the real stuff.
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